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XO Underwear by Feel Good & Co is our very own Eco- Friendly, Period Proof Underwear & Outerwear made in South Africa. Designed for women, by women, XO Underwear aims to cater for South African women & specifically our needs and preferences.

Our leak proof, ultra absorbent Love/Hate Padded Technology will keep you feeling comfy & confident all day long, hence why XO Underwear is your leak proof bestie!

Do you offer, gift cards and specials on XO Underwear?

Gift cards will be made available soon and our specials will be advertised accordingly.

How do I care for my XO Underwear?

Washable in a washing machine on sensitive wash, just how you would wash all your favourite particulars. A Care Guide is also included with the purchase of your XO Underwear.

What size am I in XO Underwear?

Please refer to the sizing guide on the shop page of each product. We suggest buying a size up from your regular dress size, due to the brand being quite a small make. If you are not happy with the fit of your order please don’t hesitate to contact us.

Can I purchase the product from any retail outlets

We have a stockist in Cape Town & are working on collaborating with a few retail outlets and will make sure to list them on our website! As for now, keep an eye on our social media for updates as well as to follow our Cape Town stockist.

Is XO Underwear eco-friendly?

Yes! Completely eco-friendly and sustainable. All our material is & can be recycled!

Your XO’s

Super comfy, absorbent & leak proof so you never have to worry about anything but wearing them!


Active Range

Wear me for: Training, living, laughing.
Feels: Dry, clean and stretchy enough for an intense training session.

Sculpt Range

Wear me for: That special evening out in that very tight dress, under clothes, over clothes, really however you want.
Feels: Sexy, confident, tucked in & comfy

Teens Range

Wear me for: School days, lazy days, any other day. I’m especially perfect for under skirts!
Feels: Fresh & comfy